Of all the businesses in Australia a massive 97% are classified as small business, which is over 2.1 million small businesses operating in Australia and according to the Australian Bureau of Statics, more than 60% of small businesses cease operating within the first three years. So when it comes to marketing for small business, it is essential to allocate a reasonable budget towards digital and online marketing campaigns. There are hundreds if not thousands of small business start-ups annually and regardless of the product or service they provide, they all have one thing in common and that is to gain exposure and business through online marketing.
In this case study, small business owner Joe from Motomovers is a dedicated motorcycle transport provider covering Sydney, Canberra and Melbourne; let’s look at three successful marketing campaigns that would benefit his business.
Market through auto comparison websites
The abundance of information on the internet has made it more challenging for the average consumer to sift through and choose the right services and this problem has since been combat by the increase in comparison websites that help consumers to quickly compare services and find relevant services. There are many comparison websites that have been developed for niche markets such as for motorcycle transport, these websites have the ability to provide greater exposure and providers can expect ROI within a couple of months.
It is crucial for any business to have a social profile in today’s market place. Social platforms is not only a way for new business to be noticed, it also allows momentum to build and is essentially word of mouth on steroids. By establishing a facebook profile, businesses are able to market their services, gain customer reviews and establish reputation. Many social media users frequently post through the platform to ask for recommendations on specific services, so building a positive relationship with your customers and encouraging them to write a review on social media will always enhance your businesses online reputation.
Establish a Google My Business listing
Any small business should establish a free Google My Business listing; this is an updated version Google Places or Google+ Pages where business owners previously managed their business information. Motomovers was able to give their business a public identity and presence with a listing on Google and information about the business can be seen on Google Maps, Search and Google+.
There you have it, three very simple ways to promote your business with very little marketing costs. Digital and online marketing is a essential to the success of any business in today’s technological world, and with the right marketing techniques, anyone is able to turn their small business into a successful one. Contact us to see if we can help with your online marketing needs.